Client Case Studies

Pharma Marketing

Global Pharmaceutical

Description: Research-driven, specialty biopharmaceutical group committed to helping people build healthy families and live better lives. Leader in reproductive medicine and maternal health, and in specialty areas within gastroenterology and urology.

Goal: Raise awareness and promote understanding of family planning, fertility, and assisted reproduction techniques among our users, empowering them to make informed decisions about their personal and professional aspirations while supporting their desired family planning goals.

Strategy: The digital strategy focused on creating a robust online community centered around fertility, family planning, and assisted reproduction. It involved forging partnerships with fertility clinics to provide exclusive benefits to users, such as discounts and priority access to treatments. The strategy leveraged social media and paid advertising to reach a wider audience, with engaging content aimed at sparking conversations and driving traffic to the platform. Additionally, emphasis was placed on optimizing web design and technology to ensure a seamless user experience, including features like live chat support and appointment scheduling tools. Overall, the goal was to raise awareness, provide valuable resources, and empower users to make informed decisions regarding their reproductive health and family planning journey.

Results:

  • 150 Fertility Centers participating in the program
  • 91% Increase in organic website traffic
  • 12,000+ members in the community
  • 100+ new fertility cycles
  • -40% CPC in Paid Media

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